IWCTG: Transforming the Isle of Wight Construction Training Group: A Complete Rebrand and Strategic Partnership

The Isle of Wight Construction Training Group (IWCTG) is a forward-thinking, employer-led organisation committed to supporting businesses across every sector of the built environment on the Isle of Wight. Their mission is to provide essential training, guidance, and resources to help construction companies thrive in an ever-evolving industry.

Our relationship with IWCTG began with a simple conversation on LinkedIn. Michelle, the Training Group Manager, reached out to discuss the possibility of developing a new website. However, as the conversation progressed, it quickly became clear that there was an opportunity for a more comprehensive brand transformation — one that would not only modernise their online presence but also strengthen their position as a trusted training provider in the construction industry.

Laying the Groundwork: From Website to Rebrand
The initial goal was to create a new website that would serve as a professional, user-friendly hub for IWCTG’s members and stakeholders. However, during our early strategy sessions, it became apparent that the existing brand identity no longer reflected the organisation’s growth, professionalism, and evolving role within the construction industry.

We proposed a complete rebrand alongside the website redesign to create a cohesive and modern identity that would enhance IWCTG’s credibility and visibility. Michelle and the IWCTG team were fully on board, recognizing the potential to reposition the organisation as a leading authority in construction training and development.

Crafting a Modern Brand Identity
Our rebranding strategy focused on maintaining the core values and heritage of IWCTG while modernising its look and feel to align with industry standards and audience expectations.

Key elements of the rebrand included:
✔ Logo Refresh – We refined the existing logo to create a clean, professional design that reflects the group’s focus on training, support, and growth.
✔ New Colour Palette – A modern and sophisticated colour scheme that represents strength and reliability.
✔ Typography Update – Introducing a bold and contemporary typeface to improve legibility and create a cohesive brand presence across all platforms.

The result was a brand identity that not only looks more professional but also communicates IWCTG’s role as a trusted partner for construction businesses on the Isle of Wight.

A User-Centric Website Redesign
With the refreshed brand identity in place, we turned our attention to the website. Our goal was to create a site that would be:
✔ Professional – Clean design with intuitive navigation.
✔ Informative – Easy access to course details, membership benefits, and industry updates.
✔ User-Friendly – Mobile-optimised to ensure smooth functionality across all devices.

We designed the website to serve as a central hub where IWCTG members could easily access training schedules, sign up for courses, and stay updated on industry news. The new design reflects the strength and authority of IWCTG, reinforcing their reputation as a go-to resource for construction training.

Establishing a Training Course Partnership
Our collaboration with IWCTG didn’t stop with the website and rebrand. The conversation naturally evolved into a strategic partnership to support their training course delivery.

We work closely with Michelle and the IWCTG team to:

Develop a structured framework for promoting training courses on the website and social media.
Design professional course materials and marketing assets to attract new members and drive engagement.
Streamline the course registration process to make it easy for companies to sign up and participate.
This partnership positioned IWCTG as not only a provider of essential training but also a key player in supporting the professional growth of construction businesses on the Isle of Wight.

A Strong Foundation for Future Growth
The rebrand and website overhaul have significantly strengthened IWCTG’s position in the industry. The new brand identity communicates professionalism and trust, while the redesigned website serves as a powerful tool for engagement and growth.

By expanding our partnership to include training course strategy and support, we’ve helped IWCTG create a solid foundation for future expansion — ensuring they continue to provide valuable resources and guidance to construction businesses for years to come.

The Isle of Wight Construction Training Group now stands as a modern, credible, and trusted authority in construction training — a transformation that reflects the organisation’s commitment to empowering the construction industry on the Isle of Wight.